Data
May Be the Most Valuable Asset Your Company Has... According
to CapGemini
EMC Big Data report, 63% of the respondents considered that the monetization of the data could eventually become as valuable to their organizations
as their
existing products and services.
Let’s take Caesar’s Palace in Las Vegas, for example...
The most valuable asset in the
bankruptcy evaluation was
not Caesars Entertainment group’s physical resort or the land
they owned. It was the
data. Their
customer loyalty program
with 45 million members has been valued at 1 billion dollars by creditors.
Every business is now a digital
business...
With
the emerging disruptive and connected technologies, every business is now a digital business.
Put data in the heart of your business...
Data value has to become part of your company and IT
strategy and it needs to be in the heart
of any plans and decisions you make.
Embrace the change...
The world is changing and as
Uber, AirBnB and Facebook have demonstrated, physical assets
are becoming less and less essential in business.